CAFÉ MASCARADA. 2024.

BRANDING.
GRAPHIC DESIGN.
ART DIRECTION.
PACKAGING.

Branding, logo, and packaging design for Café Mascarada. The mission is to share the story of Costa Rica through its coffee and packaging. In this case, we drew inspiration from the "Juego de los Diablitos" of the Boruca people, a traditional celebration characterized by dances and performances featuring Boruca masks that resemble devils, symbolizing the indigenous identity and heritage.